If you are in a smaller studio, will you be overwhelmed by a sudden influx of new students? Do you have adequate parking, props, and staff to accommodate them? How will their presence affect your classes? For example, if you have a class comprised mostly of beginners, how will that change the lesson plan? While the potential to reach new students and even pull in a profit is appealing, you must also be aware of some possible pitfalls. “This has been a great opportunity to expose yoga to a much wider audience that may have not otherwise given it a try.” The Downside of Success

“We have larger studios, so we can always fit a few more people in,” explains marketing and event manager Rachel Zargo. The studio sold 2,800 coupons with its $29 five-class promotion. While her studio was more full than usual, she says, “We’ve never had to turn people away, and we’ve sold memberships to the Groupon buyers.” Moksha Yoga, with three locations in Chicago, has had the same experience. Her offer of a five-class package (valued at $90) for only $15, generated 800 sales-the limit she set in consultation with Groupon. Bringing in Businessįor Laura Urgellés, owner of the Yoga Fusion Studio in Chevy Chase, Maryland, working with Groupon was a positive experience. Before you partner with a social coupon site, consider the pros and cons and create a plan for retaining your new students. Such specials present an opportunity for studios and teachers to showcase their offerings to a new audience, but they can lead to more “success” than studios can handle, flooding classes with new students who may or may not stick around once the special is over. Social coupons offered by groups such as Groupon and Living Social offer a great deal to consumers, who buy goods and services at deep discounts.

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